Our Story

LiveInIt is an ecommerce store that specializes in athletic wear. We are dedicated to providing high-quality products that enhance performance and comfort for athletes. Our mission is to empower individuals to live an active and healthy lifestyle through our innovative and functional athletic wear.

Founded in 2024 in Gurugram by Neha Kumari, LiveInIt has quickly become a trusted name in the athletic wear industry. With a passion for fitness and a deep understanding of the needs of athletes, Neha set out to create a brand that would revolutionize the way athletes train and perform.

At LiveInIt, we believe that the right athletic wear can make all the difference in an athlete's performance. That's why we meticulously design each product to provide non-stop stretch, support, and versatility. Our Swift Speed High-Rise Tight 28" and The Only Short are just a few examples of our commitment to delivering exceptional athletic wear.

What sets us apart from other athletic wear brands is our unwavering dedication to quality. We use only the finest materials and employ advanced manufacturing techniques to ensure that every product meets our rigorous standards. Our attention to detail and commitment to excellence have earned us a loyal customer base who trust us to deliver the best athletic wear on the market.

Whether you're a professional athlete or a fitness enthusiast, LiveInIt has the perfect athletic wear to support your active lifestyle. We are constantly innovating and expanding our product range to meet the evolving needs of athletes. With our products, you can train with confidence and perform at your best.

Thank you for choosing LiveInIt as your go-to destination for premium athletic wear. We are excited to be a part of your fitness journey and look forward to helping you achieve your goals.