In early 2022, my world turned upside down when I was diagnosed with lymphoma. Battling cancer was more than a physical challenge for me; it was a profound test of my inner strength, resilience, and entire outlook on life. Each day of treatment taught me how crucial my health was—not just for me, but for my family and the future I wanted to build. After a year of treatment and recovery, I emerged changed and with a new appreciation for living actively, with intention, energy, and gratitude.

That’s when the idea for LIVEINIT came to me. This brand was born out of my deep belief in living each day to its fullest, moving with purpose and staying energized through a balanced approach to fitness, nutrition, and rest. "LIVEINIT" became more than just a name; it became my personal mantra—a call to embrace life actively at every stage, to live with purpose from morning until I recharge for the next day. I wanted to inspire others to feel that same empowerment, to help others unlock their fullest potential through health and vitality.

As I envisioned LIVEINIT, I realized that the right clothing is essential for an active lifestyle. It isn’t just about looking good; it’s about having clothing that supports movement, feels smooth and breathable, and adapts to everything your day might bring. That’s why I created LIVEINIT athleisure. Each piece is designed to be a go-to: comfortable, versatile, and made to support you through workouts, workdays, or even quiet moments of rest.

LIVEINIT is my way of sharing this vision with others. We’re starting with performance-driven clothing, but my hope is to create a full ecosystem for an active, fulfilling lifestyle. With plans to expand into personalized diet and fitness solutions—and eventually wholesome foods—LIVEINIT is my way of helping others live lives filled with health, strength, and purpose.